Digital Marketing Coordinator
Bullett Performance Training (BPT) is a strength and conditioning facility that delivers individual programs operating in a semi-private training model in the athletic performance and fitness industry. We strive to assist our clients in achieving performance, fitness, and overall health and wellness goals.
The Digital Marketing Coordinator position at BPT is an administrative role developed to manage digital media outlets including social media platforms, website, Google Workspace, and email marketing campaigns. This position also includes office and customer relationship management. The responsibilities of this position are:
Digital Marketing Management
Design the strategy, vision, and roadmap to generate high quality leads via social media channels, working cohesively with the Director of Business
Analyze and track website and social media performance
Create and manage mailing list
Implement email marketing campaigns
Manage company website
Research and implement Search Engine Optimization (SEO) tactics to improve rankings
Manage all company’s social media outlets
Builds and executes email campaigns, including creative build, audience segmentation, deployment, analysis, and monitoring
Design engaging content for use across all platforms
Knowledgeable on latest social media trends
Office and Customer Relations Management
Working knowledge of Google Workspace including: Google Docs, Google Forms, and Google Sheets
Work cohesively with Director of Business and Director of Performance to manage scheduling of Evaluations, training sessions, and employees
Working with clients and athletes to maintain stable, supportive scheduling protocol
Performing transactions through Square and our accounting system through Google Workspace
Work cohesively with Director of Business in managing communication channels including emails and phone calls
Additional day-to-day administrative tasks
Skills for this position are:
Working knowledge of website developing platforms including Wix
Working knowledge of Adobe Creative Cloud including photoshop and premiere
Fluent with all social media platforms including Instagram, Twitter, LinkedIn and Facebook
Working knowledge of email marketing websites including MailChimp
Working knowledge of Google Workspace including Google Docs, Google Forms, and Google Sheets
Ability to proficiently create content including images, videos, and graphics
Prepare presentations, reports, and emails
Strong oral and written communication
Must be detail oriented with strong organizational skills
Relationship building and development skills
Experience:
Marketing experience recommended
Customer relationship management and/or customer service experience recommended
Interest in athletics, strength and conditioning, health & fitness
High school diploma or higher education preferred